Apparently Jersey Shore star Mike "The Situation" Sorrentino is going into business with Snoop Dogg and his spiritual advisor Bishop Don Juan. They will be launching a new clothing line together. Snoop Dogg and Bishop Don Juan snagged the Jersey Shore star for their new Serious Pimp line of clothing. The Situation's company MPS Entertainment will launch a Serious Pimp lines of clothing, sunglasses, and accessories centered around Sorrentino.
"I'm very excited to unveil my Serious Pimp clothing line to the public, The situation said in a statement. "My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being ' The Situation' means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you. "The Situation" also hinted that there could be a new musical collaboration with Snoop Dogg in the works.
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